ESSENCE COSMETICS 
 CONSUMER CAMPAIGN

International cosmetics brand essence targets Gen Z audiences with a wide range of popular makeup. We wanted to continue making the brand globally relevant for younger audiences who blur the lines of sexuality and gender, and I was tasked with creating the main visual concept for this social campaign. The brand wanted to communicate to their audience that they celebrate beingyou and being proud of it, 365 days a year. Through language and visuals, the campaign empowers both the individual and the collective to celebrate self-discovery and self-expression.