SMIRNOFF

Smirnoff has a legacy of over 50 years of supporting the LGBTQ+ community as a brand. They were looking to put that legacy on display, bigger and bolder than ever before, to celebrate Pride 2022 and beyond. Our solution was SHOW UP. SHOW OFF! FOR THE PEOPLE, a perennial campaign that rises to the moment with a message that’s both a call to advocacy and to celebration. I supported the Smirnoff team with the concepting phase: gathering inspiration photos, swipe, creating mood boards and power points for the marketing campaign ahead. The events in LA & Austin each garnered over 428 press placements and 380+ million impressions across social media channels.

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